Australia

MELBOURNE, AUSTRALIA – FEBRUARY 16: Taylor Swift fans also known as “Swifties” are seen arriving before she performs as part of her “Taylor Swift | The Eras Tour” at Melbourne Cricket Ground on February 16, 2024 in Melbourne, Australia. Taylor Swift’s global Eras Tour has been a cultural and economic phenomenon, breaking records and generating billions of dollars in revenue. With its massive scale and fan frenzy, the tour has cemented Swift’s status as one of the most influential pop stars of the 21st century, and its impact is likely to be felt for years to come. (Photo by Asanka Ratnayake/Getty Images)

TAYLOR SWIFT MERCHANDISE SALE, Simone and Amy from Perth with their purchase of Taylor Swift The Eras Tour merchandise at the Melbourne Cricket Ground in Melbourne, Wednesday, February 14, 2024. Thousands of Taylor Swift fans are expected to descend on merchandise stalls at the MCG ahead of her first concert on Friday. ACHTUNG: NUR REDAKTIONELLE NUTZUNG, KEINE ARCHIVIERUNG UND KEINE BUCHNUTZUNG MELBOURNE VICTORIA AUSTRALIA PUBLICATIONxNOTxINxAUSxNZLxPNGxFIJxVANxSOLxTGA Copyright: xCONxCHRONISx 20240214001902369068

MELBOURNE, AUSTRALIA – FEBRUARY 16: Taylor Swift fans also known as “Swifties” shop at a merchandise booth before she performs as part of her “Taylor Swift | The Eras Tour” at Melbourne Cricket Ground on February 16, 2024 in Melbourne, Australia. Taylor Swift’s global Eras Tour has been a cultural and economic phenomenon, breaking records and generating billions of dollars in revenue. With its massive scale and fan frenzy, the tour has cemented Swift’s status as one of the most influential pop stars of the 21st century, and its impact is likely to be felt for years to come. (Photo by Asanka Ratnayake/Getty Images)

FEBRUARY 2024

Taylor Swift’s The Eras Tour lights up the Melbourne Cricket Ground

Taylor Swift’s The Eras Tour made its way to the Melbourne Cricket Ground (MCG) with three sold-out performances in February, drawing a record-breaking crowd of a total of 288,000 fans.

Behind the scenes, Delaware North’s dedicated hospitality team orchestrated an unforgettable experience, ensuring every concertgoer felt pampered with exquisite dining and premium beverages. From spanner crab delicacies to duck and raclette pithivier, the menu dazzled alongside seamless service.

Delaware North also debuted its merchandise operations at the MCG with unprecedented success, thanks to the dedication of over 400 retail team members.

APRIL 2024

Delaware North Australia debuts seamless experiences at the MCG Express, MCG Shop

Delaware North, the Melbourne Cricket Club and technology partner Zippin in April introduced new frictionless food and beverage experiences at two outlets at the Melbourne Cricket Ground (MCG), both named MCG Express. Using artificial intelligence, machine learning and sensor fusion technology, the MCG Express outlets deploy frictionless technology to allow sports fans and concertgoers to purchase food and beverages without traditional checkout lines.

In partnership with leading design company the Greater Group, Delaware North’s dedicated retail team also unveiled a new look for the MCG Shop at the iconic MCG in June. The refreshed space revolutionizes the retail experience at the MCG, beautifully blending modern convenience with the rich heritage of the stadium. From stunning illuminated signage to innovative self-service checkouts, customers can explore a curated selection of products showcased in stunning wall bays and immerse themselves in the spirit of the ‘G.

JUNE 2024

Marvel Stadium debuts Altis: a premier membership experience

Marvel Stadium in Melbourne and hospitality partner Delaware North in June debuted Altis, an exclusive, invite-only membership club providing unparalleled access to private events and exquisite dining. Formerly known as the Diamond Club, Altis offers a reimagined three-level suite and a menu crafted by acclaimed chef Stephen Nairn.

Altis is one of Marvel Stadium’s most exclusive and unique function spaces, providing a venue for VIP networking events, business meetings, cocktail receptions and more.

JUNE 2024

Outlets at Melbourne and Perth airports earn ‘FAB’ awards

Two Delaware North locations were recognized in June at the Airport Food & Beverage (FAB) + Hospitality Conference and Awards. Hosted by global industry publication The Moodie Davitt Report, the prestigious FAB awards celebrate excellence in all aspects of airport food and beverage, lounges and other related hospitality services.

Rustica at Melbourne Airport was named the Airport Coffee or Tea Shop of the Year for the Asia Pacific region. Otherside Brew Lounge at Perth Airport was named the Airport Bar or Pub of the Year for the Asia Pacific region.

AUGUST 2024

Mindil Beach takes gold in Hospitality Northern Territory Awards

Delaware North’s Mindil Beach Casino Resort in Darwin brought home gold in August at the Northern Territory (NT) Hospitality Gold Plate Awards. The premier gaming and luxury resort received the Best Events Caterer award for the third time in recent years.

Mindil Beach, which Delaware North acquired in 2019, is a major contributor to the local economy and tourism industry in Darwin. The resort has grown into a sprawling entertainment complex with multiple restaurants, bars, accommodations and a bustling casino. Highlights of the property include its lagoon pool, white sand beach and Darwin’s only swim-up bar.

September 2024

Delaware North scores big at AFL Grand Final

Delaware North served unforgettable culinary and hospitality experiences for the more than 100,000 footy fans who packed the iconic Melbourne Cricket Ground (MCG) for the Sept. 28 Australian Football League (AFL) Grand Final. The venue’s largest crowd of the year watched the final matchup between the Sydney Swans and Brisbane Lions.

As the largest venue in the Southern Hemisphere, the MCG welcomed more than 4 million fans in 2024. Delaware North, the hospitality and retail provider, offered all the fan favorites across over 100 concessions and premium areas, including special event catering and merchandising.

Click here to watch a video highlighting Delaware North’s culinary and hospitality offerings at the AFL Grand Final.

October 2024

Collingwood Football Club joins as second merchandise contract

In October, Delaware North was appointed the official merchandise partner of the Collingwood Football Club (FC). Based in a Melbourne suburb, Collingwood FC has played in a record 45 Victorian Football League/Australian Football League Grand Finals, winning 16.

The team hosts its home games at the Melbourne Cricket Ground – where Delaware North operates food, beverage and retail services – and the Collingwood FC is the second contract for Delaware North Australia’s dedicated merchandising division.