United Kingdom
2024
Taylor Swift’s The Eras Tour makes historic stop at Wembley
Taylor Swift’s The Eras Tour made a historic stop at London’s Wembley Stadium (three performances in June and five in August), making Swift the first female artist to perform eight times during a single tour at Wembley.
Delaware North U.K., the official hospitality provider at the stadium since 2007, offered special menu items inspired by Swift’s songs such as Bad Blood Waffle Fries and a Lavender Spritz. Fans enjoyed immersive hospitality spaces, friendship bracelets and even custom-designed food packaging made for the London tour, featuring a friendship bracelet with charms related to different eras.
Delaware North was behind the scenes of Wembley welcoming hundreds of thousands of fans for other major concerts throughout the summer as well, including Bruce Springsteen and The E Street Band, Green Day and AC/DC.
FEBRUARY 2024
Bar Tap becomes the first frictionless bar in a European stadium
Bar Tap debuted in February during the Carabao Cup Final at Wembley Stadium, designed to enhance the fan experience by enabling quick and convenient beverage purchases.
Bar Tap allows customers to enter by tapping their credit or debit card, selecting their desired drinks and exiting without waiting in line. Advanced technology tracks customer movements to determine their purchases, streamlining the transaction process and making Wembley the first European stadium to debut frictionless technology in a retail space.
JUNE 2024
UEFA Champions League Final: the biggest event in Delaware North UK history
Delaware North U.K. regularly gears up for massive events at Wembley Stadium, with the UEFA (Union of European Football Associations) Champions League Final in June being one of the largest to date. With 90,000 fans in attendance, 2024 was the eighth time the London venue hosted UEFA’s final match – more than any other European stadium.
Delaware North delivered both hospitality and concessions for the 2024 event, which included 18 hospitality lounges, 157 private suites, 12 major UEFA partners bespoke lounge setups, and 11,000 hospitality covers.
JUNE 2024
Delaware North provides pitch-perfect eats for MLB London Series
The Major League Baseball World Tour: London Series returned to London Stadium in June, and Delaware North U.K. provided a taste of the true ballpark experience through authentic American fare and classic British cuisine. The highly anticipated event, a matchup between the Philadelphia Phillies and New York Mets, featured an array of specialty menu items and sourced approximately 80% of all ingredients locally.
The menu lineup included a New York pastrami sandwich, Philly cheesesteak, lamb kebabs, pulled pork and more. Delaware North U.K. took inspiration from the Sportservice culinary team at Globe Life Field in Texas – famous for its Boomstick variations – by featuring a 2-foot Boomstick hot dog and 2-foot Boomstick nachos during the MLB game.
OCTOBER 2024
Wembley Stadium provides football feast for NFL game
Delaware North U.K. served nearly 87,000 fans at the October NFL game at Wembley Stadium in London when the National Football League (NFL)’s Jacksonville Jaguars defeated the New England Patriots.
Delaware North delivered elevated gameday eats, including fresh seafood, BBQ platters and even a signature drink and nod to the NFL team, the Jagarita.
Click here to watch video highlights of the top-notch hospitality during the Wembley Stadium NFL game.